Turner Classic Movies (TCM) is expanding the shadowy world of its popular franchise Noir Alley with new immersive brand extensions including a comic book and a 360-degree experience featuring original digital episodes. TCM has partnered with DC Entertainment for a free comic book entitled Batman in Noir Alley starring DC’s iconic Super Hero, Batman, and TCM’s Noir Alley host Eddie Muller. Additionally, TCM will offer fans the opportunity to dive deeper into to the mysterious world of film noir with a new 360-degree experience for desktop and virtual reality devices with an accompanying seven episode digital feature launching in October.
The free comic book follows Batman and Muller on the trail to solve a case after the famed Moroccan Raptor goes missing from the Gotham City Museum. Written by Stuart Moore and cover art by Dan Panosian, the comic is available in select comic-book stores nationwide starting today and will also be available in DC’s booth at NY Comic-Con in October.
Utilizing 360 technology available on desktop and VR devices, TCM will bring fans a new virtual experience and digital exclusive entitled Noir Alley: 360° of Noir. The seven-episode online feature will give fans the opportunity to immerse themselves even further into the dark and gritty world of film noir with a new, original story of kidnap and murder. Fans can search for clues, meet new characters and try to figure out who the culprit is in this new branded digital experience. Launching in October and available on tcm.com/noiralley, fans can follow Noir Alley on Facebook and Twitter to learn more. The 360 experience and digital episodes were created, written and designed by Sprocket Creative.
“At TCM, it’s our goal to continuously create fan-first experiences and provide opportunities to engage and interact with our brand both on and off the TV screen,” said Pola Changnon, senior vice president of marketing, brand creative and talent for TCM. “We’re always looking for new and exciting immersive experiences that provide the perfect opportunity to offer a deeper level of engagement for our devoted Noir Alley fans.”