I'm honestly not a big survival horror kind of guy, but this is fucking Alien... I'm totally in. After that TV ad there's what appears to be two kill screen animations and they're spectacular. I mean really spectacular. They sold me on the game more than the trailer did.
TV Ad
https://www.youtube.com/watch?v=uI7TjjtR7Co
Kill Screen Teasers
https://www.youtube.com/watch?v=_9P6hyOUYBc
https://www.youtube.com/watch?v=YWD-3T0lCTs