Frankly I find AR or Augmented Reality to be a huge gimmick and as Marvel has shown over and over, pretty useless. I've only bothered with their AR a few times and each time it was pointless and disappointing. I think it took longer to get the damn thing going then it did to watch or read whatever it brought up. Anomaly is a huge graphic novel, in fact it's so big that it's about 70 bucks at retail. They put some money into this book and some of that money went towards some great AR. It actually looks like it enriches the read which I think was the point of AR to begin with. Check out the demo video below. http://www.youtube.com/watch?v=PS62s7nQk8Y

Via Cartoon Brew