By Dustin Cabeal
Marvel doesn't do ads because they don't want to "ruin the reading experience", at least that's what they say. It's just weird to me that a comic book company is going to spend advertising money for TV and Movies. Movies I can understand, and I guess paired with their one and only TV show, I can understand. But overall, it just classically shows that they don't know what fucking audience or demographic to chase with their books. Be honest, do you buy Marvel? Or do you download Marvel? There always seems to be a large discrepancy between sales and people talking about comics, but whatever. I don't read or download Marvel.
Press Release
The greatest heroes, the biggest creators and the can’t-miss comic titles of 2017 are coming to a big screen and a small screen near you. Today, Marvel is pleased to announce an ambitious spring advertising campaign that will see several key Marvel Comics releases advertised ahead of blockbuster films and airing on broadcast television channels with the key goal of exciting and mobilizing TV & Film fans into local comic book shops and retailers.
First, Marvel Comics are coming to a theater near you! Beginning this weekend, keep your eyes peeled for special pre-trailer advertisements before some of 2017’s biggest releases! Including ads promoting Marvel’s highly-anticipated SECRET EMPIRE event ahead of select screenings of Marvel’s Guardians of the Galaxy Vol. 2!
Then, Marvel Comics come to the small screen with dedicated TV advertising and promotions. To be featured on ABC and other broadcast networks nationwide, fans can look forward to dedicated spots, on-air interviews, and more devoted towards Marvel’s biggest comic book launches this spring – SECRET EMPIRE and Marvel’s upcoming slate of X-MEN titles and more!
This year, Marvel continues to bridge the worlds of graphic fiction with all new audiences and now, with extensive advertising activations, the House of Ideas is set to reach entirely new audiences in 2017 and invite them directly into local comic shops! The biggest characters and creators are waiting for you at your nearest comic retailer!