SDCC 14: Jurassic World Teaser Poster

Well I don't love it and I don't hate it. I like the homage to the first film. I get that they're showing the new resort being built-in the background and their of course using the popular Velociraptor in the promotion. But I'm left with a "is that it" feeling that I just can't place. What are your thoughts? Cool or not cool enough? Jurrasic World