Originally I was going to call anyone that got one of these an asshole, but then I realized that if I had a dog... I would make them wear this all the time. I mean like animal services are taking my Yoda dog away becuase I never remove it. If you're going to SDCC then you can try to pick one up since they're free and while supplies last! I hope that they ration their supply so that they have some for each day. They'll also be on sale in Petco stores in September.